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UX Design for Bacardi Oakheart

I helped Blast Radius London develop the information architecture and user experience for a social media campaign for the global alcoholic drinks brand, UX Design for Bacardi.


The client wanted an innovative, targeted and exciting way to launch their new alcoholic drink.


I worked with the creative and strategic team at Blast Radius London to develop a user experience based around a competition mechanic.

The idea was to promote the spirit of the company’s new drink, by encouraging fans to collectively try it. The company aimed to bring together more than 25,000 consumers to experience the drink on the same day, at the same time, in bars across the USA.

The experience consisted of a campaign-specific microsite using social media channels (Facebook & Youtube) to feed in user generated video and photo content as well as amplify the brand message out to a wider audience.

I was responsible for the production of the information architecture and user experience documentation. I delivered a comprehensive set of site maps, user journeys and wireframes for both the microsite, mobile site and social media channels.

User journeys.
Navigation design for the microsite.
Wireframes for the mobile microsite.
Wireframe for the branded Facebook page.
Wireframe for the branded YouTube page.

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