Freelance UX Designer, London

I'm Ben Ellis, a seasoned UX professional with 20+ years experience across a range of industry sectors

Select Brand Experience

Just a few of the brands I've worked with over the years.

BT, Carolina Herrera, Channel 4, Greene King, Jaguar Land Rover, Moncler, Mulberry, Nokia, WWF/Netflix

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UX Design Services

My services include research, strategy and interaction design. 

UX research and strategy flow diagram showing an image, pie chart, letter and clipboard

Research & Strategy

In a constantly changing digital landscape, I develop robust UX strategies that meet client's business goals and customer needs.

Mind map

Information Design

I help clients better organise their content by creating solid information architectures, intuitive taxonomies and logical user journeys.

Interaction Design

Interaction Design

I craft memorable digital experiences through well-structured, usable interfaces and thoughtfully-designed interactions.


Kind words from clients and colleagues describing their experience of working with me.

Ben Bashford Profile Photo
Ben Bashford
Group Director of Experience Design, Critical Mass
"Ben was the first freelance hire I made at a new job. He not only delivered work that was above and beyond the quality expected of him but also actively improved our relationship with a key client. Incredibly professional, diligent and craft-driven, I'd jump at having him back on my team."
Tom Vining Profile Photo
Tom Vining
Founder, More Air
"Ben's an exceptional UX designer with impeccable problem solving skills and a super positive vibe, even under pressure. He's worked with us on a number of projects, including very complex web apps which require deep product knowledge along with comprehensive discovery work to identify issues and opportunities for improvements. His solutions are always super logical and well thought out. He's a top designer, very well organised and an excellent communicator with a great temperament. Looking forward to our next collaboration!"
Mar Martin Herranz Profile Photo
Mar Martin Herranz
Head of E-Commerce, Carolina Herrera
"I worked with Ben for relaunch project and I can say he is such a professional who really understood what we wanted to deliver with our new website bringing his UX expertise into the project. Ben is a very organised person who was delivering always on time. This is crucial when you have such a big project with tight deadlines. Hope we can work together in the future Ben! It's always a pleasure to work with people like Ben."

Blog Articles

Recent articles from my UX design blog spanning experience design, prototyping & design process.