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UX design for specialist Italian retailer Prénatal

20.20 contacted me to help them restructure and improve the website user experience for specialist Italian retailer Prénatal


Prénatal is an Italian-based chain of retail stores specialising in the sale of products for mothers and children, including clothing, juvenile items, toys, accessories and special toiletries.

Their legacy website had an outdated look and feel as well as a poor user experience.


I worked closely with the in-house design team at 20.20 and with the client in Italy to restructure and improve the user experience of the website. I was responsible for the production of key IA deliverables including sitemaps and wireframes.

Following a successful IA phase of the project I was also contracted by 20.20 to help them with the development of the front-end HTML templates.

I worked closely with 20.20′s designers and Prenatal’s technology providers in Italy to deliver HTML templates for integration into the back end content management system.

Defining the IA for the Prenatal website.
Designing the website navigation functionality.
Key page elements defined in hi-fidelity wireframes.
Landing page with drop-down navigation revealed.

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