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UX design for On The Beach website

I helped Bostock and Pollitt improve the Information architecture of the On The Beach website.


On The Beach is a website offering cheap holidays and low cost all inclusive deals. Both their legacy website and brand was in need of some TLC.


I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.

I worked closely alongside the project management and creative teams to create a collaborative IA. We conducted a user experience and competitor analysis, proposed a new content strategy, sitemap and created top-level wireframes.

Holistic review of the current OTB website.
Design pattern research.
Conceptual IA highlighting the key functional and experiential components of the OTB website.
Conceptual IA highlighting top-level aspects of the OTB user experience.
Homepage wireframe.
Landing page design.
Hotel page design.

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