I helped Bostock and Pollitt improve the Information architecture of the On The Beach website.
On The Beach is a website offering cheap holidays and low cost all inclusive deals. Both their legacy website and brand was in need of some TLC.
I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.
I worked closely alongside the project management and creative teams to create a collaborative IA. We conducted a user experience and competitor analysis, proposed a new content strategy, sitemap and created top-level wireframes.
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