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UX design for GSK Plus microsite

I helped Digital and Direct develop the user experience for a business to business pharmaceutical microsite.


I was contacted by Digital and Direct to help them develop the information architecture for a leading pharmaceutical company’s website.


Digital and Direct developed a business-to-business application that incentivised pharmacy chains to manage their purchasing of GSK-branded products online and benefit from discounts and special offers.

I liaised closely with the internal design and development teams to ensure the IA vision was carried through to completion. I also attended client meetings to present key deliverables and discuss the progression of the project.

Sitemap development.
Exploring various user journeys.
Defining the global navigation and page header.
Homepage wireframe.

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