Get impartial, expert advice about the performance of your current digital product(s) through an UX Audit.
Elements of an UX Audit
UX Audits differ in their focus and scope depending on your product, goals and budget.
They help you better understand what and what isn’t working and can identify aspects of the user experience where improvements can be made.
- Heuristic Evaluation
- UI Inventory
- Web Analytics Review
- Landscape Review
Using a predefined list of nine usability heuristics, I provide a structured, objective evaluation of your digital product.
Taking the form of a checklist, I evaluate each of the heuristics below. An overall score is generated giving an indication of relative performance.
List of Heuristics
- Homepage Usability
- Task Orientation
- Navigation & IA
- Forms & Data Entry
- Trust & Credibility
- Writing & Content Quality
- Page Layout & Visual Design
- Search Usability
- Help, Feedback & Error Tolerance
By auditing your digital product’s user interface (UI), I gauge its consistency and identify which aspects should be improved. This involves screen grabbing (both images and video), categorising key UI elements e.g. buttons, forms, navigation, imagery etc. and then annotating and providing recommendations.
Web Analytics Review
By examining your digital product’s analytics, insights into how it is used can be gained. This can include referring traffic, user flows, conversion, popular content, devices usage etc.
These insights can be fed back into future design iterations, and through techniques such as A/B testing, their effectiveness can be measured.
This data-driven design framework complements best-practice to give a more holistic and non-biased approach to UX Design.
By reviewing your competitors’ digital assets and the wider landscape, valuable insights and design inspiration can be gained. This can help you define what features you should include (or avoid) when thinking about the next iteration of your digital product.