I can help you gain valuable user feedback, minimise design flaws and get your product to market quicker through rapid prototyping.
What is Rapid Prototyping?
Rapid prototyping involves the creation of a basic model or early release of a product to validate a design or concept.
A prototype’s purpose is to facilitate discussion and gain feedback through visual stimuli rather than words.
Prototypes are produced at various levels of fidelity to satisfy different needs and audiences.
A low-fidelity prototype could be a collection of simple sketches or adcepts. These can be used to validate a design concept with users prior to any visual/brand/UI design.
A high-fidelity mock-up could be a partially (or fully) functional app or website that can be viewed on device. This can be used to test how different micro-interactions or screen transitions affect the user’s experience.
Rapid Prototyping Process
Prototyping follows a three-phase, iterative process:
Insights gathered from user and business research are translated into one (or more) visual, mock-ups (prototypes).
The prototype is shared with users to gain feedback and assess whether it meets their needs and expectations.
Based on the insights gathered, areas are identified where improvements can be made. The process is then repeated a number of times until a desirable result is achieved.
There’s no one piece of software that covers all prototyping needs. A number of factors will dictate which tools and methods are most appropriate for your project.
I currently use a combination of the following tools to prototype ideas. Each has it’s own merits and place in the project lifecycle.
If you are interested in finding out more about the myriad prototyping tools available, then check out this website.
Design Better & Faster
Ultimately, investigating different design options, early validation with users and iterating until you reach a point where both user and business needs are best satisfied, will result in a better design and quicker delivery of your product to market.