Freelance UX Design Services

My services span research, strategy and interaction design. I work both remotely and in-house.

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Design Process Composition 1
Mind map

Heuristic Evaluations

Using a predefined checklist of nine usability heuristics, I evaluate each in turn and provide an overall score to give an indication of relative performance.

This provides a structured, objective evaluation of your digital product.

UI Audits

By auditing your digital product’s UI (user interface), I gauge its consistency and identify which aspects should be improved. This creates a more cohesive product.

UI Audit
Analytics Review

Data-driven Design

By examining your current product’s usage, insights into what is and isn’t working can be gained. I feed these insights into future design iterations to improve the user experience.

Competitor Reviews

By reviewing competitors’ digital assets and the wider landscape, valuable insights and design inspiration can be gained.

I use these to help define the features you should include (or avoid) when thinking about the next iteration of your product.

Competitor Reviews
User Personas

User Personas

I can help you craft relevant personas to provide you with a lens with which to evaluate design decisions.

This ensures you are creating a product that best caters for the behaviours and needs of your target audience.

User Journeys

By mapping key journeys and user needs, I can ensure your digital product is more relevant, rewarding and usable for your customers.

User Journeys
Content Audits

Content Audits

Whether you want to redesign an existing digital product or have a new product to launch, an audit will help you better understand your content and its structure.

The insights are fed into site mapping, content strategy and SEO (search engine optimisation).

Card Sorting

By asking users to sort content into groups, using user-centric language, you can better understand how to label and categorise your content.

These insights are fed into navigation and call-to-action design to ensure your product is easy to navigate. This helps users complete the tasks they want, in the quickest way.

Card Sorting
Site/Content Mapping

Site/Content Mapping

Mapping the structure of your site/content helps you visualise and agree on where information should logically sit within your product.

This is a key stage prior to embarking on wireframes and prototyping and ensures your product will be easy to navigate.

Wireframes

A wireframe illustrates content types, hierarchy and the intended functionality of a web-page or app.

They help stakeholders and digital design teams focus on a product’s structure and functionality.  This saves time and money in the early stages of a project.

Wireframes
Prototypes

Prototypes

Rapid prototyping involves the creation of a basic model or early release of a product to validate a design or concept.

They facilitate discussion and help in gaining feedback through visual stimuli rather than words.

I create prototypes at various levels of fidelity to satisfy different needs and audiences.

Design Systems

A design system is a wider set of design principles and documentation that accompany a pattern library. Essential within organisations of all sizes they ensure design across products is consistent.

I can advise on the tools and process needed for you to kick-start your own design system.

Design Systems

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