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UX design for Cadbury white label e-commerce platform

I helped CMW London develop the user experience for a white label e-commerce solution for Cadbury.


Cadbury had an existing bespoke e-commerce platform that they used to power various of their product microsites. They wanted to ‘white label’ this solution so it could be rolled out in a more reusable way to sell different Cadbury products and meet the various needs of different Cadbury’s customer segments.


I documented the main steps in the order journey in a set of hi-fidelity wireframes. These were used by the design team, and then in conjunction with final PSD files were passed across to the development company for integration.

Product category page.
Product details page.
Shopping basket page.
Checkout page.

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