I helped the digital team at Karmarama develop an HTML prototype to demonstrate the UX vision for the Cobra Beer website.
Karmarama developed an integrated advertising campaign to rid Cobra beer of its curry house shackles. Part of the brief was to re-develop the pre-existing website to enable consumers to engage with the new campaign and the brand.
The website is a fully responsive experience that incorporates both an immersive brand story (predominantly through video and image content) as well as functional product information.
To develop an engaging microsite to:
Using HTML (Foundation) to develop the wireframes enabled me to communicate key page structure and flow to the client. I then reused the HTML in the prototype where I increased the fidelity of interactions using jQuery and CSS.
I used Foundation (the front end framework by Zurb Inc.) and jQuery to develop the prototype. This enabled the Karma design team to be able to visualise their designs and key interactivity prior to it getting signed off and handed over to the build agency. Below is a video walkthrough of the HTML prototype, demonstrating key functionality.
“I worked closely with Ben at Karmarama on a series of projects that benefitted greatly from his involvement. He brings a wealth of insight and enthusiasm to do the best work, turning around crafted prototypes and producing fleshed UX documentation as well as having an eye for optimising and finessing the end user experience, he'll be a valuable asset to any team.”