I helped the value comparison platform, B.heard develop an intuitive User Experience so that they could demonstrate a minimal viable product to investors.
To define and build a minimal viable product (prototype) demonstrating the core functionality for a value comparison website and mobile app.
To use the prototypes to demonstrate capability and secure further investment from investors for product development.
Based in The Garage (a tech-incubator workspace in Soho) the small, collaborative team (made up of the CEO, a software developer and UI Designer) developed a lean, iterative process which helped us to:
We explored key business and user requirements through several team workshops. These were then logged into a spreadsheet and prioritised in terms of importance to both the business and end user.
This helped us define the shape and scope of what we were trying to design.
Working from the requirements document I developed a clear site architecture to ensure both the website and mobile app were easily navigable.
Key user journeys were explored and captured to help us focus our design efforts on the needs of the user.
Key wireframes were created in Axure to visually demonstrate each stage of the user journey. These would later provide the basis for the HTML prototype.
Based on the wireframes that I developed, UI Designer (Nick Clement) developed a set of components and key templates to communicate the potential look and feel of the experience.
Below is a basic interactive prototype (built with with Axure RP) to demonstrate two user journeys through the tariff search functionality.
As part of the second phase of the project a paired-back version of the web experience was developed as a native iOS app. I developed mobile-specific user flows to ensure the experience was as intuitive as possible for mobile users.
Key screens were developed in Sketch which would provide both basic structural blueprints for the mobile developers as well as the basis for the Flinto Prototype.
Below is a video of the final native mobile prototype demonstrating the ‘get a quote’ funcitonality.
“Ben produced outstanding results whilst working as Lead UX Designer on our project. Great guy and worked well as part of the team.”