Inspiring a global audience to better understand the planet and take action to save it
The pre-existing documentation gave me a great starting point on which to base the UX discovery process. As part of the B-Reel design team I helped identify key user actions and mapped out journeys and a site structure that would ensure these could be achieved.
The examples below show two sessions where user journeys through the interactive globe experience were developed. The first in low-fidelity using Post-It Notes and subsequently with whiteboard sketches.
I validated the site navigation and key journeys on-device using Sketch's basic, built-in prototyping functionality.
Additional coded prototypes for features such as the explorable globe were developed by the tech team to understand technical feasbility.
Roma Levin led the UI design. I worked closely with him to ensure it complimented my UX. Again this was an iterative process, presenting key rounds to the client prior to final approval.
A few of Roma's designs can be seen below.
The site received the following stats during its first three weeks of being live:
1.5M Unique Visits
110K Explorable Globe Completions
50K Sign-ups (70% conversion)
370K Referrals to WWF website