Generating awareness and audience engagement with the FX Star app & website
The FX Star app acted as a counterpart to the popular X-Factor TV series and allowed fans to create and share their own personalised music videos.
Each week the winning submissions were featured in the TalkTalk-sponsored ad breaks and gave fans their own few seconds of fame.
The app was downloaded over 215,000 times, had over 2 million sessions with fans creating over 1.6 million videos.
I was contracted by MPC Creative to help them design the UX.
The 2016 iteration of the app included the following features:
After getting upto speed with the project briefing materials I distilled the key user and functional requirements and mapped out the key journeys. This enabled us to define the scope of the app and also helped us decide on which areas would need wireframing and prototyping.
Alongside the creative team I developed wireframes for the key screens (and interaction states) in Sketch. These provided a structural bluepint for the design and development teams.
I chose Flinto for Mac as my prototyping tool as I could quickly transfer the static assets from Sketch and create a simple click-through prototype.
The initial prototype enabled us to test, validate and iterate the design to ensure the app flow was intuitive as possible.
Once the team were happy, I was able to increase the fidelity of the interactions and transitons to bring an added element of realism to the prototype.
The Flinto for Mac interface, showing the key links between screens within the prototype.
A video walk-through of the Flinto prototype that I built demonstrating the key transitions and interactivity for the app.
A video walk-through of the final app demonstrating the end-to-end user experience.
“Ben's input on the project was absolutely essential. He is a dream to work with: great attitude and a totally expert in his craft. He makes the UX design process attainable to client and team. Can't rate him enough. I'm looking forward to working back together.”