Helping brands better understand their audience needs, opinions and aspirations
B.heard's listening services enable people to share what they really care about. The insights drawn from the service help inform the decisions made by companies, governments and organisations.
I was contracted to help the product team define and build a minimal viable product for the value comparison website and mobile app.
My deliverables helped the team demonstrate the core functionality and capability of the service to key key stakeholders and investors.
Based in The Garage (a tech-incubator workspace in Soho) the small, collaborative team (made up of the CEO, a software developer and UI Designer) developed a lean, iterative process which helped us to:
We explored key business and user requirements through several team workshops. These were then logged into a spreadsheet and prioritised in terms of importance to both the business and end user.
This helped us define the shape and scope of what we were trying to design.
Key user journeys were explored and captured to help us focus our design efforts on the needs of the user.
Below is a basic interactive prototype (built with with Axure RP) to demonstrate two user journeys through the tariff search functionality.
Below is a video of the final native mobile prototype demonstrating the ‘get a quote’ funcitonality.
“Ben produced outstanding results whilst working as Lead UX Designer on our project. Great guy and worked well as part of the team.”