- Client: Avios
- Agency: Rehab Studio
- Date: July 2016
- Duration: 1 month
- My Role: UX Designer
- Deliverables: User journeys, wireframes, prototyping
I helped the design team at Rehab Studio to develop an engaging user experience for the Avios 'Do More' campaign microsite.
The site's goal was to increase customer awareness of the experiences they could redeem with their Avios points.
User Flow
Developing the key user journeys was essential for both the client and development teams to understand the user flow and logic through the experience. Below is a screenshot of one of the user types (the non-collector).
Mobile Wireframes
Once all user flows were signed off, I developed wireframes (in Sketch) to outline the structure of key screens within the experience. These were essential for the UI designer as a reference point before starting her work.
Desktop Wireframes
I later developed desktop wireframes for the responsive experience.
Mobile Prototype Video
The Sketch wireframes were imported in InVision and a basic click-through prototype was developed. Below is a video capture demonstrating one of the user journeys on a mobile device.
UI Design
Select screenshots of the responsive UI design developed by Rehab Studio's UI Designer.
Testimonial
Gui Guimaraes
Senior Interactive Producer
“I had the pleasure to work with Ben on a project for Avios that required elaborate UX Design work and he completed it flawlessly as expected.”
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