Generating awareness and driving action amongst existing customers through an engaging campaign microsite
I helped the design team at Rehab Studio to develop an engaging user experience for the Avios 'Do More' campaign microsite.
The site's goal was to increase customer awareness of the experiences they could redeem with their Avios points.
Developing the key user journeys was essential for both the client and development teams to understand the user flow and logic through the experience. Below is a screen shot of one of the user types (the non-collector).
Once all user flows were signed off, I developed wireframes (in Sketch) to outline the structure of key screens within the experience. These were essential for the UI designer as a reference point before starting her work.
I later devloped desktop wireframes for the responsive experience.
The Sketch wireframes were imported in InVision and a basic click-through prototype was developed. Below is a video capture demonstrating one of the user journeys on a mobile device.
Select screenshots of the responsive UI design developed by Rehab Studio's UI Designer.
“I had the pleasure to work with Ben on a project for Avios that required elaborate UX Design work and he completed it flawlessly as expected.”
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