I helped the value comparison platform, B.heard develop their UX so that they could demonstrate a minimal viable product to investors.
With the majority of comparison websites in the UK focusing on price alone, B.heard holistically measures companies on a number of factors including; standards of customer service and consumer reviews.
The platform allows them to make their voice heard and share their experiences with the wider community. The collective voice is then leveraged to influence the way essential service providers operate.
B.heard enables them to build better relationships with their customers, by providing valuable insights into what their customers think. This allows businesses to provide better value for money.
A basic interactive prototype (built with Flinto For Mac) to demonstrate the tariff search functionality for a possible iOS native App.
A basic interactive prototype (built with with Axure RP) to demonstrate two user journeys through the tariff search functionality.
The objective of this stage of the project was to build a minimal viable product (in the form of a prototype), alongside a UI design to present to investors.
We employed a lean, iterative process which helped us to:
- Gather and refine business and user requirements
- Define the design problem
- Define the product
- Define the design principles
This approach enabled me to then define the site architecture and wireframe key screens for the basis of the prototype(s).
My responsibilities included:
- Requirements Gathering
- UX Design Principles
- Information Architecture
- User personas and journeys
- Desktop Prototype (Axure)
- Mobile Prototype (Flinto)
Desktop User Journeys/Personas
Mobile App User Flow
Early Tariff Page UI Design
Early Supplier Page UI Design
UX/UI Before & After
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