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Experienced, Freelance Lead UX Designer, London & South East

Experienced, Freelance Lead UX Designer, based in Bishops Stortford, available for hire on a consultancy basis across London, Hertfordshire & the South East.

What I Do

As an experienced, freelance Lead User Experience (UX) Designer, I act as the multi-disciplinary, middle man that sits between strategy, visual designers and developers.

I get involved throughout the entire UX lifecycle of a project. My contribution ensures that user needs are carefully balance with the business goals of clients.

My Experience

With 15+ years of experience, I graduated from The University of Birmingham in 1999.

I began as a front-end Web Developer in late 1999. Over the next seven years I learned HTML, CSS, and JavaScript. During this period, my natural curiosity also lead me on to learn the basics of PHP, MySQL and WordPress. Wanting a change of scene in 2007, I moved into User Experience.

By freelancing for most of my working life I’ve developed a proactive, pragmatic and no-nonsense approach. I’ve gained exposure to a multitude of working environments and have the ability to communicate with people at all levels.

I have been lucky enough to work at some of the top digital agencies in the UK and my hard work and approach have earned me a solid reputation amongst my peers.

Agency/Brand Experience

I’ve worked for the following agencies/companies over the past 15+ years:
20|20, 8 Inc, Blast Radius, Blue Baracuda, Bostock & Pollitt, Byng Systems, Candi, Cimex, Coast Digital, Collective London, CMW London, Commercial Art, Crayon, Dare, Dam Digital, Deep LLP, Digital & Direct, Duke Interactive/Avenue A Razorfish, Glue Isobar, Grand Union, Hi-ReS!, Hi Mum! Said Dad, Huddle Creative, Isobar Mobile, Juice Corporation, Karmarama, Keepthinking, Mission London, Moving Picture (MPC), Mr. President, Market Gravity, Mulberry, Ogilvy Interactive, Pirata London, Preloaded, Publicis Blueprint, Rehab Studio, R/GA London, Saatchi & Saatchi London, SAS Design, TCO London, This is Real Art, Travel Supermarket, Unit 9, Weir & Wong, Work Club.

For more info about my experience and skills check out my profile on LinkedIn or follow @hungrybrowser on Twitter.

Work Ethos

I always strive to simplify, avoid jargon and clearly articulate my UX expertise. I’m at my best when working on challenging projects with talented teams. I like to innovate, have fun and enjoy telling a few jokes along the way.

Perfectly Pragmatic

I’m a perfectionist at heart, but have been around long enough to understand that to get things done in a fast-paced environment there is a balance to be had between perfectionism and pragmatism.

A Flexible Toolbox

My multi-disciplinary background means I feel just as at home creating outstanding UX deliverables using the latest tools such as Sketch, Flinto, Principle or Framer Studio as I do coding HTML prototypes.

Attention to Detail

I am passionate about well-designed experiences. I care about the small details and enjoy constantly acquiring new skills and knowledge.

How I Work

I work on a consultancy basis, directly with my own clients and also in a freelance capacity for a number of world class digital agencies. I work on and offsite in London, Hertfordshire & Cambridge.


I believe the best results are achieved when people of different disciplines work together in a collaborative environment. I also believe that it is essential to involve users and clients at key stages of the design process to produce great work that meets both business goals and user needs.


I’ve intentionally kept my business lean (it’s just me) and instead use my extensive network of contacts to scale a project team up or down to meet the needs of each new challenge.


This allows me to adapt swiftly to my clients’ needs and provides both them and myself with significant cost savings compared to traditional agencies.

Hire Me

Most digital agencies, businesses and individuals contact me directly, usually based on a recommendation from a colleague. You can check out the testimonials from some of the people I’ve worked with.


Depending on the nature of the project, I work on either a fixed cost basis or a freelance day rate. Every project is different. When working for direct clients I scope out all of my work in advance so they have a clear indication of the costs involved and where I can add value to their project.


You can make initial contact with me using the form on the Get in touch page or connect via LinkedIn or Twitter.

Company Background

I established Hungry Browser Limited in 2008. It is a registered limited company (no. 6605083) in England and Wales.

Outside of Work

Outside of work my main passions are travelling, surfing and stand up paddle boarding. When I get time I like to document my various trips by making short films.

I’m also a BSA-approved Level 1 Surf Instructor, a qualified RLSS Beach Lifeguard (NBLQ) and a Digital Consultant for surf charity WAVES For Development.

I also enjoy making (and drinking) craft beer, cooking, photography, keeping fit and playing my guitar.

For more info about my travel and surfing exploits check out: or follow @surftide on Twitter.