Black and white image of Ben Ellis in Lapa, Brazil

Ben Ellis, Freelance UX Designer

I'm an experienced UX Designer who's been working with leading brands, agencies and businesses for over 20 years

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What I Do

Each project has its own unique challenges and requirements, but my role typically involves:

UX research and strategy flow diagram showing an image, pie chart, letter and clipboard

Research & Strategy

  • Heuristic Evaluations
    UI Audits
    Web Analytics Reviews
    Competitor Analysis
    User Persona Development
Mind map

Information Design

  • Content Auditing
    Content Strategy
    Taxonomy Design
    Site Mapping
    User Journey Optimisation
Interaction Design

Interaction Design

  • Wireframing
    UI Design
    Responsive Web Design
    Pattern Libraries & Design Systems
Design Process Composition 2

Brand Experience

Just a few of the brands I've worked with over the years.

Moncler, Carolina Herrera, Mulberry, Jaguar Land Rover, WWF/Netflix, John Lewis, Avnet, Channel 4, Talk Talk, BT





I'm passionate about creating well-designed, innovative experiences, life-long learning and exploring new challenges.  

I blend my deep understanding of technology and empathy for the needs of others with a proactive, pragmatic and no-nonsense approach.

I’m at my best when working on challenging projects. Whether as part of a team or independently, I always strive to simplify, avoid jargon and clearly articulate my opinions.

I care about the small details and I'm a perfectionist at heart. However, through experience, I understand there's a balance to be struck when trying to get things done in a fast-paced environment.

I'm a strong believer in always giving my best efforts and bring this attitude into each new project I undertake. 



  • 20+ years of experience working in digital technology & advertising (13 in UX, 7 in development)
  • Multi-disciplinary skillset encompassing design, UX and development
  • Extensive e-commerce, luxury/fashion brand experience
  • Working with clients to distil business requirements and define key goals
  • Development of UX strategies that champion user needs and business goals
  • Experience of working on UX challenges with durations ranging from a week to several years
  • UX research & analysis including heuristic evaluations, UI audits, analytics reviews & competitor research
  • Solid reputation for designing & delivering sitemaps, user journeys, user stories, wireframes & prototypes
  • Expert knowledge of modern software including Figma, Sketch, Zeplin, Protopie, Jira & Confluence
  • Deep understanding of both native mobile and responsive web technologies
  • Ability to collaborate and gel with both creative and technical teams
  • Comfortable presenting work to clients & stakeholders
  • Mentoring design students on Design Lab’s Interaction Design course
  • Exposure to an array of working styles including waterfall, design sprints, agile, lean etc.

Technical & Design Skills

Analytics Icon
Personas Icon
User Journey Icon
User Journeys
Information Architecture Icon
Wireframes Icon
Prototype Icon
Sketch App Icon
Figma Icon
Protopie Icon
Principle For Mac Icon
InVision Icon
Zeplin Icon
Adobe Photoshop Icon
CSS Icon
Javascript Icon
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Agency Experience*

20|20, 8 Inc, Blast Radius, Blue Baracuda, Bostock & Pollitt, B-Reel, Byng Systems, Candi, Cimex, Coast Digital, Collective London, CMW London, Commercial Art, Crayon, Dare, Dam Digital, Deep LLP, DesignLab, Digital & Direct, Duke Interactive/Avenue A Razorfish, Glue Isobar, Grand Union, Hi-ReS!, Hi Mum! Said Dad, Huddle Creative, Isobar Mobile, Juice Corporation, Karmarama, Keepthinking, Mission London, Moving Picture (MPC), Mr. President, Ogilvy Interactive, Pirata London, Preloaded, Publicis Blueprint, Reason, Rehab Studio, R/GA London, Saatchi & Saatchi London, SAS Design, Spark 44, Stink Studios, TCO London, The Observer Effect, This is Real Art, Travel Supermarket, Unit 9, Weir & Wong, Work Club.

View LinkedIn Profile

* Yep the list is alphabetically ordered, are you impressed with my level of OCD?

Select Testimonials

Joana Flor Profile Photo
Joana Flor
Senior Interactive Producer, MPC
"Ben's input on the project was absolutely essential. He is a dream to work with: great attitude and a totally expert in his craft. He makes the UX design process attainable to client and team. Can't rate him enough. I'm looking forward to working back together."
Robert Kidd Profile Photo
Robert Kidd
Founder McKinlay Kidd
“We first worked with Ben nearly 8 years ago when he designed our new company's very first website. It is a testament to the quality of service and creativity he offers that he is still a valuable business partner.”
Andrew Cowley Profile Photo
Andrew Cowley
Growth Strategy and Innovation
"I can recommend him very highly. He is very conscientious and attentive to detail around design itself, but also has a bigger-picture view of what we were trying to achieve as a business. Great client communication skills, and also a good guy to have around on the team for long stints on client site."
Hiking, photography, surfing and running

Fun Facts

For those persistent people who got this far down the page and want to find out a little more about what makes me tick.

Women walking along a hiking trail staring at a chicken

No. 1 - Travel

I love to travel and experience new cultures, so much so that I married an animal-loving Brazilian and spent the past 10 years learning Portuguese.

No. 2 - Fitness

I'm an active person, whether that's going to the gym, pool or running. Here's a picture of my trainers to prove it!

Pair of Asics running trainers
Multiple surfboards standing up against a wall in Brazil

No. 3 - Surfing

I'm obsessed with surfing, stand-up paddling, open-water swimming, anything that keeps me in the water for as long as possible.

At last count, I had about ten boards. Here's the Brazilian quiver.

No. 4 - I'm Social

No, I don't mean I'm on social media (although I am - a bit). I'm talking about the real deal. Talking to people rocks!

Whether that's at the counter in the supermarket or boarding a plane to somewhere tropical, I love a bit of small talk!

Group of friends smiling for camera at carnival in Brazil
Two electric guitars placed on cases on wooden floor

No. 5 - Music

Whether I'm cooking, working out, in the shower or at work, I've constantly got something on. I even dabble on with music production now and again.

Check out my profile on SoundCloud

No. 6 - Cooking & Craft Beer

I love food, cooking and craft beer. I occasionally attempt to brew my own (with only the one explosion to date).

Craft beer and pizza
Graffiti sprayed on a wall in Brazil

No. 7 - Street Art

Street art, graffiti, call it what you want, I dig it. São Paulo has some of my favourite pieces.  


When I get time, I like to document my various trips through my photography and shooting short films. You can see some of my latest photos from my Instagram account below.


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