Black and white image of Ben Ellis in Lapa, Brazil

Ben Ellis, UX Designer

I'm passionate about well-designed experiences, life-long learning and exploring new challenges.

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What I Do

With over 20 year’s experience in digital advertising and technology I consult for many leading brands, agencies and businesses across the UK, Europe and beyond. My role typically involves:

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Research & Strategy

  • Heuristic Evaluations
    UI Audits
    Web Analytics Reviews
    Competitor Analysis
    User Persona Development
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Information Design

  • Content Auditing
    Content Strategy
    Taxonomy Design
    Site Mapping
    User Journey Optimisation
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Interaction Design

  • Wireframing
    UI Design
    Responsive design for web
    Pattern Libraries & Design Systems
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Brand Experience

Just a few of the brands I've worked with over the years.

Mulberry, Carolina Herrera, Jaguar Land Rover, WWF, John Lewis, Avnet, Channel 4, Talk Talk, BT



I have a clear understanding of technology and deep empathy for the needs of others.

I am passionate about well-designed experiences. I care about the small details and enjoy constantly acquiring new skills and knowledge.

I have a proactive, pragmatic and no-nonsense approach. I always strive to simplify, avoid jargon and clearly articulate my thoughts.

I’m at my best when working on challenging projects with talented teams. I like to innovate, have fun and enjoy telling a few jokes along the way.

I’m a perfectionist at heart, but have been around long enough to understand that to get things done in a fast-paced environment there is a balance to be had between perfectionism and pragmatism.


  • Extensive e-commerce and luxury brand experience including: Carolina Herrera, Mulberry & Jaguar/Land Rover
  • Experience of end-to-end UX process across a range of industry sectors
  • UX research & analysis including heuristic evaluations, UI audits, analytics reviews & competitor research
  • IA skills including content audits, card sorting, content mapping & development of user journeys/sitemaps
  • Wealth of experience prototyping complex screen flows and micro-interactions for iOS and responsive web
  • Reputation for creating outstanding, common UX deliverables (sitemaps, wireframes, user flows.)
  • Mentoring design students on Design Lab’s Interaction Design course
  • Comfortable presenting to clients/stakeholders
  • Thorough understanding of native mobile and responsive web technologies
  • Multi-disciplinary skillset encompassing both design and development
  • Exposure to an array of working styles (design sprints, agile, lean etc.)
    Ability to collaborate with stakeholders, PMs, designers and developers 

Technical & Design Skills

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User Journeys
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Agency Experience*

20|20, 8 Inc, Blast Radius, Blue Baracuda, Bostock & Pollitt, B-Reel, Byng Systems, Candi, Cimex, Coast Digital, Collective London, CMW London, Commercial Art, Crayon, Dare, Dam Digital, Deep LLP, DesignLab, Digital & Direct, Duke Interactive/Avenue A Razorfish, Glue Isobar, Grand Union, Hi-ReS!, Hi Mum! Said Dad, Huddle Creative, Isobar Mobile, Juice Corporation, Karmarama, Keepthinking, Mission London, Moving Picture (MPC), Mr. President, Ogilvy Interactive, Pirata London, Preloaded, Publicis Blueprint, Reason, Rehab Studio, R/GA London, Saatchi & Saatchi London, SAS Design, Spark 44, Stink Studios, TCO London, The Observer Effect, This is Real Art, Travel Supermarket, Unit 9, Weir & Wong, Work Club.

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* Yep the list is alphabetically ordered, are you impressed with my level of OCD?

Select Testimonials

Joana Flor Profile Photo
Joana Flor
Senior Interactive Producer, MPC
"Ben's input on the project was absolutely essential. He is a dream to work with: great attitude and a totally expert in his craft. He makes the UX design process attainable to client and team. Can't rate him enough. I'm looking forward to working back together."
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Robert Kidd
Founder McKinlay Kidd
“We first worked with Ben nearly 8 years ago when he designed our new company's very first website. It is a testament to the quality of service and creativity he offers that he is still a valuable business partner.”
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Andrew Cowley
Growth Strategy and Innovation
"I can recommend him very highly. He is very conscientious and attentive to detail around design itself, but also has a bigger-picture view of what we were trying to achieve as a business. Great client communication skills, and also a good guy to have around on the team for long stints on client site."
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Fun Facts

For those persistent people who got this far down the page and want to find out a little more about what makes me tick.


No. 1 - Travel

I love to travel and experience new cultures, so much so that I married an animal-loving Brazilian and spent the past 10 years learning portuguese.

No. 2 - Fitness

I'm an active person, whether that's going to the gym, pool or running. Here's a picture of my trainers to prove it!


No. 3 - Surfing

I'm obsessed with surfing, stand-up paddling, open-water swimming, anything that keeps me in the water for as long as possible.

At last count I had about ten boards. Here's the Brazilian quiver.

No. 4 - I'm Social

No I don't mean I'm on social media (although I am - a bit). I'm talking about the real deal. Talking to people rocks!

Whether that's at the counter in the supermarket or boarding a plane to somewhere tropical, I love a bit of small talk!


No. 5 - Music

Whether I'm cooking, working out, in the shower or at work, I've constantly got something on. I even dabble on the guitar now and again.

No. 6 - Cooking & Craft Beer

I love food, cooking and craft beer. I occasionally attempt to brew my own (with only the one explosion to date).


No. 7 - Street Art

Street art, graffitti, call it what you want, I dig it. São Paulo has some of my favourite pieces.  


When I get time, I like to document my various trips through my photography and shooting short films. You can see some of my latest photos from my instagram account below.

Wrong or no access token.

For more info about my travel and surfing exploits check out: or follow @surftide on Twitter.

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