Information architecture is one facet of User experience design, primarily concerned with organising information so people can quickly & easily find what they are looking for when browsing websites. It plays a vital role in the planning stages of developing a successful website user experience.
How we can help
We can help you develop a clear information architecture to ensure your website is more usable, logical and rewarding for your audience. This in turn translates into happy customers, brand loyalty and a successful online business presence.
Developing an intuitive information architecture can include:
- Categorising information into logical groups
- Organising content into easily digestible chunks
- Developing audience-specific labelling and language
- Developing easy-to-use navigation that promotes findability and usability