World Gold Council IA
We helped Bostock and Pollitt re-develop the Information architecture for the World Gold Council website.
The World Gold Council is the market development organisation of the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs.
Bostock and Pollitt asked us to help re-develop the IA for the new World Gold Council website. As part of the brief we conducted an audit of the existing website and analysed the user experience. We also looked at what the competition were doing and website best practice.
We used this analysis along with the development of user personas and analysis of common tasks to define typical user journeys. This in turn led to the development of an improved site architecture and functional specification.