Vodafone Taxi Grand Prix

The Vodafone Taxi Grand Prix was another sports sponsorship project that we were involved with whilst working at Dare Digital. The idea behind the competition was to create five virtual races in conjunction with the five of the European Grand Prixes.

10 taxis situated in 5 cities around the UK were tracked using GPS technology and the distance and location of the taxis was plotted on a map. Users could sign up and create a team comprising of two taxi drivers which would then race around the virtual track, accumulating miles, until they reached the required distance for each race. Users could keep up to date on the progress of drivers throughout the race by visiting the site and keeping an eye on each driver’s twitter posts. The first user to complete a race would win the top prize.

We were responsible for developing the information architecture for the website. This involved meeting with internal and external stakeholders, developing content priorities, working alongside the design and development teams and presenting deliverables.

The technology behind the GPS showcases Vodafone’s location-based services and 3G network capability.

The main challenge for this project was to take a relatively complex idea and technological underpinnings and convert them into a simply enough site architecture to ensure users could understand the concept, play the game and remain interested in the site.