Vodafone Street Sixes

Whilst working at Dare Digital, we were responsible for developing the information architecture for the Vodafone Street Sixes website. The Street Sixes is a series of street cricket competitions that took place in the run up to each Test Match during the summer of 2009. 24 teams of six will battle it out in caged cricket matches, with the chance to win tickets to The Ashes.

Due to the phased nature of the the events, the site’s content evolved over time in both the depth and breadth. It was a particular challenge to devise a way to represent future content without showing the site as having gaps where future content would eventually sit. The second major challenge was deciding on the degree of interaction the site should offer and create appropriate functionality to serve user needs without over-engineering the site.