Vodafone Nightwatchman IA

The Vodafone Nightwatchman website was developed as a counterpart to the Street Sixes website (a series of street cricket competitions that took place in the run up to each Test Match during the summer of 2009).

The objective of the Nightwatchman website was to raise awareness and open up cricket to a new audience. This was achieved through a series of tongue-in-cheek film clips reporting on the action and breaking the moves and jargon associated with cricket.

We were again contracted by Dare Digital to assist with the development of the information architecture, including the production of sitemaps and wireframes.

Due to the phased nature of the the events, the site’s content would evolve over time in both the depth and breadth. It was a particular challenge to devise a way to represent future content without showing the site as having gaps where future content would eventually sit. The second major challenge was deciding on the degree of interaction the site should offer and create appropriate functionality to serve user needs without over-engineering the site.