Red Bee Media IA
We helped Juice Communication Corp redevelop the Information architecture for the Red Bee Media website.
Red Bee Media provide digital media solutions to broadcasters, both in terms of conversion and storage to digital format as well as play out, creative design and enhancement of existing digital TV content.
We were contacted by Juice Communication Corp to help them redevelop the Information architecture for the new Red Bee Media website. The existing website was built completely in Flash and was hard to navigate, update and ranked poorly in organic search engine listings.
We proposed a simplified approach to structuring information from a user’s point of view and recommended the use of standards-based technologies such as XHTML, CSS and JavaScript to deliver the content in an accessible and flexible formats for desktop and mobile devices.