On The Beach IA
We helped Bostock and Pollitt improve the Information architecture of the On The Beach website.
We were asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.
We worked closely alongside the project management and creative teams to create a collaborative IA. We conducted a user experience and competitor analysis, proposed a new content strategy, sitemap and created top-level wireframes.
