McKinlay Kidd website
We built a landing page to segment customers for an independent travel business.
After the expansion of their travel business to include Irish destinations, McKinlay Kidd wanted to utilise their existing corporate domain in a more intuitive way.
Traffic to the McKinlay Kidd domain had previously just been forwarded automatically to the Scottish website. But now having two separate domains a landing page made more sense.
The page showcases a selection of holidays from each destination with clear calls-to-action (CTAs) to each destination. The page serves to pick up any extra web traffic and direct users in the appropriate direction.