IA for Blast Radius London
We helped Blast Radius London develop the information architecture and user experience for a campaign-based digital experience.
We were contracted by Blast Radius London to help them develop the information architecture and user experience for a campaign-based digital experience (website, Facebook page & mobile web app) for a global drinks producer.
The user experience was based around an competition mechanic that aims to promote the spirit of the company’s new drink, by encouraging fans to collectively try it. The company is going to bring together more than 25,000 consumers to experience the drink on the same day, at the same time, in bars across the USA.
We were responsible for the production of the information architecture and user experience documentation and worked alongside Blast Radius? in-house design team. We delivered a comprehensive set of site maps, user journeys and wireframes.
The website and competition are set to launch over the coming months.