GSK Plus IA
We helped Digital and Direct develop the IA for a business to business pharmaceutical microsite.
We were contacted by Digital and Direct to help them develop the information architecture for a leading pharmaceutical company.
The website was a business to business application that incentivised pharmacy chains to manage their purchasing of GSK-branded products online and benefit from discounts and special offers.
We liaised closely with the internal design and development teams to ensure the IA vision was carried through to completion. We also attended client meetings to present key deliverables and discuss the progression of the project.