Champion of the Playground IA
We helped production company Unit9 develop the IA for an interactive game for a market-leading children's fruit drink.
We were contracted by Unit9 to help them develop the user experience for a microsite for Robinson’s Fruit Shoot. The agency was BBH, with Unit9 being the production company for the project.
The user experience was based around an interactive game concept developed by BBH and Unit9 where children could compete against each other in the playground and then track their progress and interact with other players on the website.
We were responsible for the production of the information architecture and user experience documentation alongside Unit9′s in-house design team. We delivered a comprehensive set of sitemaps, user journeys and wireframes.