BT Fon IA

Client: BT
Agency: Crayon London
Role: Information architecture, User experience
Tools: Fireworks, Illustrator

We helped Crayon London to redevelop the IA for the BT Fon website.

BT partnered with Fon to create a unique service that allows BT Total Broadband customers to share a portion of their wireless connection with the wider internet community. The idea is that you can connect free of charge when you are out and about rather than using a pay-as-you-go wireless service.

BT already had a very basic web presence for the BT Fon service, but they wanted to improve the user experience by improving the site IA, content and site design.