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Egosystem to ecosystem

Another Do Lecture video, this time by Gerd Leonhard about how we have shifted from a top-down business paradigm to to a more social, community-led, connected economy.

Gerd highlights the interesting way in which technology has effected the access and ownership of content over recent years and the effect this has had on how (some) big businesses have embraced a more collaborative approach, whereas others are trying to baton down the hatches in an attempt to hold on to dying revenue streams.

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