Whilst working as a freelance Information Architect at Grand Union I was responsible for developing the information architecture for a campaign-driven landing page. This involved developing the key user journeys and wifeframes for the landing page.
URL: http://www.learndirect-business.co.uk/
Whilst working as a freelance Information Architect at Grand Union I was responsible for developing the new information architecture for the forthcoming redesigned Freeview website. My work included competitor analysis, auditing the existing website and its content and meeting with the client to discuss the needs and objectives of both the business and users.
I delivered a new sitemap and wireframes that incorporated my recommendations for content, layout and technological development. These deliverables were used by both the client and the project team to develop the new site.
URL: http://www.freeview.co.uk/
As part of the BT Project June campaign, BTs PR agency wanted to launch a supporting competition newspaper feature in Metro, London Lite etc. to drive traffic to the PR microsite.
To promote BTs new calling plan offers and to receive competition entries and promote BTs PR tour ‘Join us on the sofa’.
BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.
To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.
Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.
BT Vision is a leading digital TV provider delivering a flexible digital TV service to customers through their BT Total Broadband connection. BT wanted to create a new microsite on the BT.com platform to improve the sales of BT Vision.
A visual representation of which pages receive the most traffic (page views).
A graphical representation of the key fall out points in the Vision order journey.
Proposed customer segmentation as part of the order journey rather than pre-sales
To improve sales of BT Vision and meet new quarterly targets through an improved user experience.
The challenges encountered on this project included deciding where to better segment customers in the order journey (pre or post sales pages), determining the correct information to include/omit from the existing website and working with the new BT Vision branding guidelines.
BT wanted to consolidate the Home Phone Services area of their website. This area contained a vast amount of information about the different BT calling plans, home phone security, BT Broadband Talk and general calling features such as BT 1571 and call barring. The challenge was to reorganise and consolidate the existing information to streamline the user experience and increase the number of users entering the order journey.
To improve the organisation, look and feel and general user experience of the Home Phone Services area of the BT.com website.
The challenges encountered on this project included getting to grips with the site content, understanding the complex customer types, organising the client and turning the project around in a short space of time to a tight budget.
Web design and development for McKinlay Kidd Ltd.
User experience and IA development whilst at Dare Digital.
User experience and IA development whilst at Dare Digital.
User experience and IA development whilst at Dare Digital.
User experience and IA development whilst at Dare Digital.
Assisting with IA development whilst at Dare Digital.
IA and front end web development whilst at Preloaded.
IA pitch whilst working for an Olympic roster design agency.
IA pitch whilst working for a top London design agency.
Competitive analysis whilst working for Bostock and Pollitt.
A revamped and refreshed website.
User experience and IA development for Duke UK.
Front end web development for Duke UK.
WordPress site development (PHP, CSS and JavaScript) for Duke UK.
IA, interface design and web development.
Redeveloping the front-end code and optimising the user interface.
Part of the discovery IA whilst working on the Freeview redesign.
Part of the IA I created for the Heinz website redesign pitch.
Part of the IA I created for the Freeview website redesign.
Wireframes for the launch of the new Sony HD website.
Restructuring Digital UK ready for CMS migration.
Examing the UXP elements of the Freeview website.
Where and when to use IA deliverables.
When should IA be inolved in a web dev project.
IA and web strategy for BT Vision
IA and web strategy for BT Anywhere
IA and web strategy for London Capital Group
