As part of the BT Project June campaign, BTs PR agency wanted to launch a supporting competition newspaper feature in Metro, London Lite etc. to drive traffic to the PR microsite.
To promote BTs new calling plan offers and to receive competition entries and promote BTs PR tour ‘Join us on the sofa’.
BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.
To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.
Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.
IA, interface design and web development.
Redeveloping the front-end code and optimising the user interface.
Part of the discovery IA whilst working on the Freeview redesign.
Part of the IA toolbox I created whilst at Grand Union.
Part of the IA I created for the Heinz website redesign pitch.
Part of the IA I created for the Freeview website redesign.
Wireframes for the launch of the new Sony HD website.
Restructuring Digital UK ready for CMS migration.
Examing the UXP elements of the Freeview website.
Where and when to use IA deliverables.
When should IA be inolved in a web dev project.
IA and web strategy for BT Vision
IA and web strategy for BT Anywhere
IA and web strategy for London Capital Group
Online versions of the videos I've produced over recent years. Select a link to launch the video (you'll need to turn on your audio).