Posts tagged: User journey

On the beach information architecture

January 4th, 2009

I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.

At the time of writing, this project is still a work in progress, I am working closely alongside the project management and creative teams to create a collaborative IA. So far I have conducted a user experience and competitor analysis, proposed a new content strategy, sitemap and created the initial top-level wireframes.

Deliverables

  • User experience analysis/competitor analysis
  • Content strategy
  • Content architecture
  • User journeys
  • Sitemap
  • Wireframes

Tools used

  • OmniGraffle Professional
  • Adobe Illustrator

on the beach ia

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The Arts Council information architecture

January 4th, 2009

I was asked to assist Preloaded with the development of the new information architecture for a campaign microsite for the Arts Council.

The Arts Council are to launch a new initiative to provide free theatre tickets to young people across the UK at participating venues. The initiative aims to increase the awareness and participation of young people those who don’t usually go to the theatre and hopes to challenge the perceptions amongst young people that the cinema is “not for them”.

I was involved in developing the information architecture in conjunction with the technical and project management teams.

Deliverables

  • User journeys
  • Sitemap
  • Wireframes

Tools used

  • Microsoft Visio
  • Yahoo Design Patterns library

Arts council user journey

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BT Project June microsite

April 29th, 2008

Overview

As part of the BT Project June campaign, BTs PR agency wanted to launch a supporting competition newspaper feature in Metro, London Lite etc. to drive traffic to the PR microsite.

BT PR Microsite

Deliverables

  • User journeys
  • Wireframes

Client Goals

To promote BTs new calling plan offers and to receive competition entries and promote BTs PR tour ‘Join us on the sofa’.

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BT Home Phone Services

April 29th, 2008

Overview

BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.

BT Home Phone

Deliverables

  • Customer journeys
  • Hierarchical sitemap
  • Content architecture
  • Page description diagrams
  • Wireframes

Client goals

To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.

Challenges overcome

Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.

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