Posts tagged: Surfing

Go Surfing Project

February 15th, 2009

Eurico Goncalves, Portuguese National Longboard Champion is in the process of setting up his own surf travel operation. I was asked to develop a brand identity for the Portugal-based surf company. In its early stages at the moment, the initial identity can be seen below.

The logo is based around a stylised wave and clean typeface and uses an eco-friendly colour pallet. The accompanying website will be coming soon.

Deliverables

  • Adobe PhotoShop layered design comps

Go Surfing Project

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On the beach information architecture

January 4th, 2009

I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.

At the time of writing, this project is still a work in progress, I am working closely alongside the project management and creative teams to create a collaborative IA. So far I have conducted a user experience and competitor analysis, proposed a new content strategy, sitemap and created the initial top-level wireframes.

Deliverables

  • User experience analysis/competitor analysis
  • Content strategy
  • Content architecture
  • User journeys
  • Sitemap
  • Wireframes

Tools used

  • OmniGraffle Professional
  • Adobe Illustrator

on the beach ia

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