Posts tagged: Page description diagram

BT Anywhere

April 29th, 2008

Overview

BT Anywhere is an addition to the BT Total Broadband product offering. It allows you to access your broadband connection through your mobile device whilst at home and when out and about you can access BT Openzone and BT Fon networks for free.

I was involved in the production of the page description diagrams for this project, with Jonathan Lovatt-Young (Head of Design) overseeing the site architecture.

BT Anywhere

Deliverables

  • Page description diagrams

Client goals

To introduce the new BT Anywhere product offering. To integrate this offering alongside the existing BT Total Broadband proposition and to produce an experiential online demo for customers to engage with the new BT Anywhere handset.

Challenges overcome

Fitting a 4th option into the existing BT Total Broadband templates and site architecture. Clearly communicating the new proposition to existing customers and to create an engaging user experience for the online handset demo.

Downloads: bt-anywhere_pdd

BT Home Phone Services

April 29th, 2008

Overview

BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.

BT Home Phone

Deliverables

  • Customer journeys
  • Hierarchical sitemap
  • Content architecture
  • Page description diagrams
  • Wireframes

Client goals

To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.

Challenges overcome

Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.