I proactively created a set of Crayon-branded IA templates for use within the agency. The aim was to standardise our approach and ensure that each client experienced the same level of service and professionalism from Crayon.
Another proactive piece of work I undertook within Crayon was to create an IA deliverables diagram to illustrate how we should use the different IA tools both within the agency and with clients. The aim was to utilise the correct tool for each job and manage client expectations more effectively.
Downloads: cra_ia_deliverables.pdf
As part of the continuing development of the IA process within Crayon Direct Advertising I put together this process diagram to illustrate the role in which IA has to play in the website project life-cycle within the agency.
Downloads: cra_project_process_01.pdf
Rated People is an online service to find domestic tradesmen such as plumbers, electricians and builders in your local area. Companies can create a profile on the site and then bid for work. Customers can advertise a job and then get in contact with the appropriate contractor. I was asked to conduct a speculative audit of the site and its key competitor.
Downloads: rated_people_uxp_analysis.pdf
The London Capital Group wanted to redesign their existing website and part of that process was to create an audit report covering the following areas
To get a better understanding of how to improve their website and what areas in particular required the most attention.
The client was very new to IA and so a lot of hand-holding was required throughout the auditing and recommendation phases. The client was also quite slow to feedback on key deliverables slowing down the project and making it hard to keep momentum going.
Downloads: lcg_website_audit lcg_site_architecture
Just Giving provides an online platform for charities and fundraisers to donate and raise money for charitable causes. Charities can sign up and accept donations through the site and fundraisers can create a profile to raise money for an event that they are involved with such as running the London Marathon. As part of the move to a new site design I was asked to create a hierarchical sitemap and audit the existing site from an accessibility, usability and design point of view.
To audit the existing site and to document any accessibility, usability and design issues.
Downloads: just_giving_site_map
Capital Spreads is part of the London Capital Group and a provider of online spread betting services. As part of the redesign of their corporate site I was asked to audit the existing site to document any accessibility, usability and information architecture issues.
Client goals
To get a better understanding of any accessibility, usability and information issues with the site prior to launch.
BT Anywhere is an addition to the BT Total Broadband product offering. It allows you to access your broadband connection through your mobile device whilst at home and when out and about you can access BT Openzone and BT Fon networks for free.
I was involved in the production of the page description diagrams for this project, with Jonathan Lovatt-Young (Head of Design) overseeing the site architecture.
To introduce the new BT Anywhere product offering. To integrate this offering alongside the existing BT Total Broadband proposition and to produce an experiential online demo for customers to engage with the new BT Anywhere handset.
Fitting a 4th option into the existing BT Total Broadband templates and site architecture. Clearly communicating the new proposition to existing customers and to create an engaging user experience for the online handset demo.
Downloads: bt-anywhere_pdd
As part of the BT Project June campaign, BTs PR agency wanted to launch a supporting competition newspaper feature in Metro, London Lite etc. to drive traffic to the PR microsite.
To promote BTs new calling plan offers and to receive competition entries and promote BTs PR tour ‘Join us on the sofa’.
BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.
To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.
Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.
IA, interface design and web development.
Redeveloping the front-end code and optimising the user interface.
Part of the discovery IA whilst working on the Freeview redesign.
Part of the IA toolbox I created whilst at Grand Union.
Part of the IA I created for the Heinz website redesign pitch.
Part of the IA I created for the Freeview website redesign.
Wireframes for the launch of the new Sony HD website.
Restructuring Digital UK ready for CMS migration.
Examing the UXP elements of the Freeview website.
Where and when to use IA deliverables.
When should IA be inolved in a web dev project.
IA and web strategy for BT Vision
IA and web strategy for BT Anywhere
IA and web strategy for London Capital Group
Online versions of the videos I've produced over recent years. Select a link to launch the video (you'll need to turn on your audio).