Direct Marketing Association website audit
April 4th, 2008Overview
The Direct Marketing Association wanted to redevelop their existing site to improve the accessibility and findability of information. I undertook a competitor audit with the view to establish what others were doing within the sector. A content inventory was also produced with top level recommendations to improve accessibility and usability.
Deliverables
- Competitor analysis
- Content inventory
Client goals
Improve accessibility and findability of information and to update the look and feel of the existing website.
- Budget: £10,000
