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	<title>Freelance Information Architect (IA), User Experience (UX), iPhone &#38; Mobile App Designer, Front &#38; Back End Web &#38; WordPress Developer, Ben Ellis &#187; Bostock and Pollitt</title>
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	<description>Hungry Browser Limited, London, Essex, UK</description>
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		<title>Shire competitive analysis</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/02/shire-competitive-analysis/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/02/shire-competitive-analysis/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 12:03:34 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Bostock and Pollitt]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Usability]]></category>

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		<description><![CDATA[Whilst working at Bostock and Pollitt I was asked to undertake a competitive analysis for their client, Shire (a pharmaceuticals company).
Usually I would conduct such an analysis and present the results in visual fashion using Adobe Illustrator. In this instance, due to time constraints and the way in which the information was going to be [...]]]></description>
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		<title>On the beach information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/01/on-the-beach-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/01/on-the-beach-information-architecture/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 15:51:53 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Bostock and Pollitt]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Surfing]]></category>
		<category><![CDATA[User journey]]></category>
		<category><![CDATA[Web Metrics]]></category>
		<category><![CDATA[Website audit]]></category>
		<category><![CDATA[Wireframe]]></category>

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		<description><![CDATA[I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.
At the time of writing, this project is still a work in progress, I am working closely alongside the project management and creative teams to create a collaborative IA. So far I have conducted [...]]]></description>
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