Posts tagged: Bostock and Pollitt

Shire competitive analysis

February 15th, 2009

Whilst working at Bostock and Pollitt I was asked to undertake a competitive analysis for their client, Shire (a pharmaceuticals company).

Usually I would conduct such an analysis and present the results in visual fashion using Adobe Illustrator. In this instance, due to time constraints and the way in which the information was going to be presented (in a Powerpoint presentation) I developed an Excel spreadsheet that scored each website against a set of usability, accessibility and user experience criteria. A total was then calculated for the site as a whole and used to rank it against the competitors.

Deliverables

  • Competitor analysis matrix (Excel spreadsheet)

shire ux review

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On the beach information architecture

January 4th, 2009

I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.

At the time of writing, this project is still a work in progress, I am working closely alongside the project management and creative teams to create a collaborative IA. So far I have conducted a user experience and competitor analysis, proposed a new content strategy, sitemap and created the initial top-level wireframes.

Deliverables

  • User experience analysis/competitor analysis
  • Content strategy
  • Content architecture
  • User journeys
  • Sitemap
  • Wireframes

Tools used

  • OmniGraffle Professional
  • Adobe Illustrator

on the beach ia

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