The development of a clearly defined information architecture will ensure your website is more usable, logical and rewarding for your audience. Developing an intuitive information architecture includes:
- Categorising information into logical groups
- Organising content (at the document level) into chunks of easily digestible information
- Ensuring that the language and tone of voice are appropriate for your audience
- Ensuring consistency throughout the site both in terms of visual design, vocabulary and functional components
- Proposing the most usable and appropriate functionality for the users of your site
The outputs of this are:
- Well-thought out sitemaps
- Intuitive wireframes and page description diagrams (PDD)
- Relevant user journeys
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If you would like you know more about information architecture then please get in contact.
