Capital Spreads is part of the London Capital Group and a provider of online spread betting services. As part of the redesign of their corporate site I was asked to audit the existing site to document any accessibility, usability and information architecture issues.
Client goals
To get a better understanding of any accessibility, usability and information issues with the site prior to launch.
BT Anywhere is an addition to the BT Total Broadband product offering. It allows you to access your broadband connection through your mobile device whilst at home and when out and about you can access BT Openzone and BT Fon networks for free.
I was involved in the production of the page description diagrams for this project, with Jonathan Lovatt-Young (Head of Design) overseeing the site architecture.
To introduce the new BT Anywhere product offering. To integrate this offering alongside the existing BT Total Broadband proposition and to produce an experiential online demo for customers to engage with the new BT Anywhere handset.
Fitting a 4th option into the existing BT Total Broadband templates and site architecture. Clearly communicating the new proposition to existing customers and to create an engaging user experience for the online handset demo.
Downloads: bt-anywhere_pdd
As part of the BT Project June campaign, BTs PR agency wanted to launch a supporting competition newspaper feature in Metro, London Lite etc. to drive traffic to the PR microsite.
To promote BTs new calling plan offers and to receive competition entries and promote BTs PR tour ‘Join us on the sofa’.
BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.
To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.
Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.
BT partnered with Fon to create a unique service that allows BT Total Broadband customers to share a portion of their wireless connection with the wider internet community. The idea is that you can connect free of charge when you are out and about rather than using a pay-as-you-go wireless service. BT already had a very basic web presence for the BT Fon service, but they wanted to improve the user experience by improving the site IA, content and site design.
To create an online community centred around the BT Fon proposition and increase the number of people signing up to the service.
Working to tight deadlines and limited budget the challenge was to create quality IA deliverables and insight.
BT Vision is a leading digital TV provider delivering a flexible digital TV service to customers through their BT Total Broadband connection. BT wanted to create a new microsite on the BT.com platform to improve the sales of BT Vision.
A visual representation of which pages receive the most traffic (page views).
A graphical representation of the key fall out points in the Vision order journey.
Proposed customer segmentation as part of the order journey rather than pre-sales
To improve sales of BT Vision and meet new quarterly targets through an improved user experience.
The challenges encountered on this project included deciding where to better segment customers in the order journey (pre or post sales pages), determining the correct information to include/omit from the existing website and working with the new BT Vision branding guidelines.
BT wanted to consolidate the Home Phone Services area of their website. This area contained a vast amount of information about the different BT calling plans, home phone security, BT Broadband Talk and general calling features such as BT 1571 and call barring. The challenge was to reorganise and consolidate the existing information to streamline the user experience and increase the number of users entering the order journey.
To improve the organisation, look and feel and general user experience of the Home Phone Services area of the BT.com website.
The challenges encountered on this project included getting to grips with the site content, understanding the complex customer types, organising the client and turning the project around in a short space of time to a tight budget.
The Direct Marketing Association wanted to redevelop their existing site to improve the accessibility and findability of information. I undertook a competitor audit with the view to establish what others were doing within the sector. A content inventory was also produced with top level recommendations to improve accessibility and usability.
Improve accessibility and findability of information and to update the look and feel of the existing website.
The third installment in my DVD producing career was this 25 minute ski and snow boarding DVD that was shot in Whistler, Canada in January 2008. There is an accompanying website with a YouTube version of the DVD.
Inspired by my 2 month trip to Brazil in 2007 I put together another surfing DVD and accompany website to illustrate my travel and surfing experiences.
User experience and IA development for Duke UK.
Front end web development for Duke UK.
WordPress site development (PHP, CSS and JavaScript) for Duke UK.
IA, interface design and web development.
Redeveloping the front-end code and optimising the user interface.
Part of the discovery IA whilst working on the Freeview redesign.
Part of the IA toolbox I created whilst at Grand Union.
Part of the IA I created for the Heinz website redesign pitch.
Part of the IA I created for the Freeview website redesign.
Wireframes for the launch of the new Sony HD website.
Restructuring Digital UK ready for CMS migration.
Examing the UXP elements of the Freeview website.
Where and when to use IA deliverables.
When should IA be inolved in a web dev project.
IA and web strategy for BT Vision
IA and web strategy for BT Anywhere
IA and web strategy for London Capital Group
Online versions of the videos I've produced over recent years. Select a link to launch the video (you'll need to turn on your audio).