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	<title>Freelance Information Architect (IA), User Experience (UX), iPhone &#38; Mobile App Designer, Front &#38; Back End Web &#38; WordPress Developer, Ben Ellis &#187; IA &amp; User Experience</title>
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	<link>http://www.hungrybrowser.co.uk/benellis</link>
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		<title>Sony Ericsson website information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/09/sony-ericsson-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/09/sony-ericsson-information-architecture/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 11:40:04 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=922</guid>
		<description><![CDATA[Whilst working at Dare Digital this summer I was involved with the redevelopment of the user experience for the forthcoming global website relaunch. I worked alongside the in-house IA, design and account teams to develop the documentation for the site (Wireframes, Sitemaps etc.). I also attended internal and external meetings and conference calls with the [...]]]></description>
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		<title>Vodafone Nightwatchman information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/09/vodafone-nightwatchman-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/09/vodafone-nightwatchman-information-architecture/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 16:25:40 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=933</guid>
		<description><![CDATA[Overview
The Vodafone Nightwatchman website was developed as a counterpart to the Street Sixes website (a series of street cricket competitions that took place in the run up to each Test Match during the summer of 2009).
The objective of the Nightwatchman website was to raise awareness and open up cricket to a new audience. This was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Vodafone Street Sixes information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/07/vodafone-street-sixes-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/07/vodafone-street-sixes-information-architecture/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 14:45:18 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=927</guid>
		<description><![CDATA[Overview
Whilst working at Dare Digital, I was responsible for developing the information architecture for the Vodafone Street Sixes website. The Street Sixes is a series of street cricket competitions that are taking place in the run up to each Test Match during the summer of 2009. 24 teams of six will battle it out in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Vodafone Taxi Grand Prix information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/07/vodafone-taxi-grand-prix-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/07/vodafone-taxi-grand-prix-information-architecture/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 14:43:34 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=930</guid>
		<description><![CDATA[Overview
The Vodafone Taxi Grand Prix was another sports sponsorship project that I was involved with whilst working at Dare Digital. The idea behind the competition was to create five virtual races in conjunction with the five of the European Grand Prixes.
10 taxis situated in 5 cities around the UK were tracked using GPS technology and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Energy Saving Trust IA pitch</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/02/energy-saving-trust-ia-pitch/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/02/energy-saving-trust-ia-pitch/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 12:10:21 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Content inventory]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=635</guid>
		<description><![CDATA[Whilst working on a pitch for a top London design agency, I was involved with developing a new information architecture for the Energy Saving Trust.
The work involved reviewing the existing website channels from an IA, usability, accessibility and user experience perspective and making recommendations of how to improve the websites.
The pitch work is in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>London 2012 website Information Architecture pitch</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/02/london-2012-website-information-architecture-pitch/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/02/london-2012-website-information-architecture-pitch/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 12:09:27 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Content inventory]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Website audit]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=628</guid>
		<description><![CDATA[Whilst working on a pitch for a top London design agency, I was involved with developing a new information architecture for the London 2012 Olympics website.
The work involved reviewing the existing website from an IA, usability, accessibility and user experience perspective and making recommendations of how to improve it.
I worked closely alongside the creative team [...]]]></description>
		<wfw:commentRss>http://www.hungrybrowser.co.uk/benellis/2009/02/london-2012-website-information-architecture-pitch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Shire competitive analysis</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/02/shire-competitive-analysis/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/02/shire-competitive-analysis/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 12:03:34 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Bostock and Pollitt]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=588</guid>
		<description><![CDATA[Whilst working at Bostock and Pollitt I was asked to undertake a competitive analysis for their client, Shire (a pharmaceuticals company).
Usually I would conduct such an analysis and present the results in visual fashion using Adobe Illustrator. In this instance, due to time constraints and the way in which the information was going to be [...]]]></description>
		<wfw:commentRss>http://www.hungrybrowser.co.uk/benellis/2009/02/shire-competitive-analysis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the beach information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/01/on-the-beach-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/01/on-the-beach-information-architecture/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 15:51:53 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Bostock and Pollitt]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Surfing]]></category>
		<category><![CDATA[User journey]]></category>
		<category><![CDATA[Web Metrics]]></category>
		<category><![CDATA[Website audit]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=534</guid>
		<description><![CDATA[I was asked by Bostock and Pollitt to assist them with creating the new information architecture for their client: On the Beach.
At the time of writing, this project is still a work in progress, I am working closely alongside the project management and creative teams to create a collaborative IA. So far I have conducted [...]]]></description>
		<wfw:commentRss>http://www.hungrybrowser.co.uk/benellis/2009/01/on-the-beach-information-architecture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Phones 4 u competitor analysis</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/01/phones-4-u-competitor-analysis/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/01/phones-4-u-competitor-analysis/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 15:43:15 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Preloaded]]></category>
		<category><![CDATA[Website audit]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=528</guid>
		<description><![CDATA[Following on from the successful delivery of the IA for the Arts Council, Preloaded ask me to conduct a user experience and competitor analysis for a speculative piece of work for Phones 4 u.
As part of the 2 day piece of work, I analysed and documented the elements of user experience for the following websites:

Phones [...]]]></description>
		<wfw:commentRss>http://www.hungrybrowser.co.uk/benellis/2009/01/phones-4-u-competitor-analysis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Arts Council information architecture</title>
		<link>http://www.hungrybrowser.co.uk/benellis/2009/01/the-arts-council-information-architecture/</link>
		<comments>http://www.hungrybrowser.co.uk/benellis/2009/01/the-arts-council-information-architecture/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 15:39:23 +0000</pubDate>
		<dc:creator>Ben Ellis</dc:creator>
				<category><![CDATA[IA & User Experience]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Preloaded]]></category>
		<category><![CDATA[Sitemap]]></category>
		<category><![CDATA[User journey]]></category>
		<category><![CDATA[Visio]]></category>
		<category><![CDATA[Wireframe]]></category>

		<guid isPermaLink="false">http://www.hungrybrowser.co.uk/benellis/?p=525</guid>
		<description><![CDATA[I was asked to assist Preloaded with the development of the new information architecture for a campaign microsite for the Arts Council.
The Arts Council are to launch a new initiative to provide free theatre tickets to young people across the UK at participating venues. The initiative aims to increase the awareness and participation of young [...]]]></description>
		<wfw:commentRss>http://www.hungrybrowser.co.uk/benellis/2009/01/the-arts-council-information-architecture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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