Vodafone Taxi Grand Prix information architecture
July 12th, 2009Overview
The Vodafone Taxi Grand Prix was another sports sponsorship project that I was involved with whilst working at Dare Digital. The idea behind the competition was to create five virtual races in conjunction with the five of the European Grand Prixes.
10 taxis situated in 5 cities around the UK were tracked using GPS technology and the distance and location of the taxis was plotted on a map. Users can sign up and create a team comprising of two taxi drivers which would then race around the virtual track, accumulating miles, until they reached the required distance for each race. Users can keep up to date on the progress of drivers throughout the race by visiting the site and keeping an eye on each driver’s twitter posts. The first user to complete a race would win the top prize.
I was responsible for developing the information architecture for the website. This involved meeting with internal and external stakeholders, developing content priorities, working alongside the design and development teams and presenting deliverables.
The technology behind the GPS showcases Vodafone’s location-based services and 3G network capability.
Deliverables
- Sitemap
- Wireframes
Client goals
The main goals for Vodafone was for the site to inspire users to take part in the competition, for the registration and participation mechanics of the site to be easy to understand, and for users to stay interested and motivated to keep coming back to the site.
Challenges overcome
The main challenge for this project was to take a relatively complex idea and technological underpinnings and convert them into a simply enough site architecture to ensure users could understand the concept, play the game and remain interested in the site.
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