So Copping (and a few others) thinks I resemble Jarrod (Flight of the Concords fame) from the film Eagle Vs Shark. I am not really sure if he means I look like him or moreso my style is similar, anyway I guess you can decide for yourselves. BTW, go check out the film it is funny as hell!
Check out the trailer for Eagle Vs Shark below:
Whilst working at Dare Digital, I was responsible for developing the information architecture for the Vodafone Street Sixes website. The Street Sixes is a series of street cricket competitions that are taking place in the run up to each Test Match during the summer of 2009. 24 teams of six will battle it out in caged cricket matches, with the chance to win tickets to The Ashes.
To inform users about the Street Sixes competitions and encourage audience participation and create a wider buzz around each event.
Due to the phased nature of the the events, the site’s content will evolve over time in both the depth and breadth. It was a particular challenge to devise a way to represent future content without showing the site as having gaps where future content would eventually sit. The second major challenge was deciding on the degree of interaction the site should offer and create appropriate functionality to serve user needs without over-engineering the site.
The Vodafone Taxi Grand Prix was another sports sponsorship project that I was involved with whilst working at Dare Digital. The idea behind the competition was to create five virtual races in conjunction with the five of the European Grand Prixes.
10 taxis situated in 5 cities around the UK were tracked using GPS technology and the distance and location of the taxis was plotted on a map. Users can sign up and create a team comprising of two taxi drivers which would then race around the virtual track, accumulating miles, until they reached the required distance for each race. Users can keep up to date on the progress of drivers throughout the race by visiting the site and keeping an eye on each driver’s twitter posts. The first user to complete a race would win the top prize.
I was responsible for developing the information architecture for the website. This involved meeting with internal and external stakeholders, developing content priorities, working alongside the design and development teams and presenting deliverables.
The technology behind the GPS showcases Vodafone’s location-based services and 3G network capability.
The main goals for Vodafone was for the site to inspire users to take part in the competition, for the registration and participation mechanics of the site to be easy to understand, and for users to stay interested and motivated to keep coming back to the site.
The main challenge for this project was to take a relatively complex idea and technological underpinnings and convert them into a simply enough site architecture to ensure users could understand the concept, play the game and remain interested in the site.
