London Capital Group website redesign
April 29th, 2008Overview
The London Capital Group wanted to redesign their existing website and part of that process was to create an audit report covering the following areas
- Target audiences
- Analytics and tracking
- Search engine positioning
- Functionality
- Visual design
- Front-end technologies
- Usability
- Accessibility
- Site architecture
Deliverables
- Website audit
- Sitemap
- Homepage content architecture
Client goals
To get a better understanding of how to improve their website and what areas in particular required the most attention.
Challenges overcome
The client was very new to IA and so a lot of hand-holding was required throughout the auditing and recommendation phases. The client was also quite slow to feedback on key deliverables slowing down the project and making it hard to keep momentum going.
Downloads: lcg_website_audit lcg_site_architecture
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