BT Vision redesign
April 18th, 2008Overview
BT Vision is a leading digital TV provider delivering a flexible digital TV service to customers through their BT Total Broadband connection. BT wanted to create a new microsite on the BT.com platform to improve the sales of BT Vision.
Weighted sitemap
A visual representation of which pages receive the most traffic (page views).
Fall out report
A graphical representation of the key fall out points in the Vision order journey.
Customer segmentation wireframes
Proposed customer segmentation as part of the order journey rather than pre-sales
Deliverables
- Competitor analysis
- Fallout report
- Weighted sitemap
- Content architecture
- Page description diagrams (PDD)
- Wireframes
Client Goals
To improve sales of BT Vision and meet new quarterly targets through an improved user experience.
Challenges overcome
The challenges encountered on this project included deciding where to better segment customers in the order journey (pre or post sales pages), determining the correct information to include/omit from the existing website and working with the new BT Vision branding guidelines.
- Budget: £35,000
- Downloads: vision_weighted_sitemap
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