BT Home Phone Services
April 29th, 2008Overview
BT Project June was an interim project that preceded the BT Voice redesign. The existing website for Home Phone Services needed to be updated to reflect BT’s latest calling plans and special offers. The scope of work for Planning and IA was to review the existing site messaging, information hierarchy and user journeys with the intention of creating an interim solution to integrate with BT’s above the line media activity.
Deliverables
- Customer journeys
- Hierarchical sitemap
- Content architecture
- Page description diagrams
- Wireframes
Client goals
To clearly represent BT’s latest calling plans and special offers and integrate with their above the line media activity. Customer retention and sign-up to a calling plan contract.
Challenges overcome
Very tight deadlines, limited IA budget and a wealth of information to decipher in a short space of time.
- Budget: £50,000
- Downloads: calls_and_lines_sitemap
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