BT Fon redesign
April 29th, 2008Overview
BT partnered with Fon to create a unique service that allows BT Total Broadband customers to share a portion of their wireless connection with the wider internet community. The idea is that you can connect free of charge when you are out and about rather than using a pay-as-you-go wireless service. BT already had a very basic web presence for the BT Fon service, but they wanted to improve the user experience by improving the site IA, content and site design.
Deliverables
- Website audit
- Sitemap
Client goals
To create an online community centred around the BT Fon proposition and increase the number of people signing up to the service.
Challenges overcome
Working to tight deadlines and limited budget the challenge was to create quality IA deliverables and insight.
- Budget: £35,000
- Downloads: btfon_site_architecture
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