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I'm an experienced, focused and friendly freelance UX design consultant, based 45 mins north of London in Hertfordshire.

What I do

User experience (or UX) design is a relatively new discipline and there is sometimes some confusion around what people actually do. My services centre around helping businesses better understand their customers and in turn developing more insightful, relevant and successful digital products and services.

My work ethos

I am passionate about well-designed experiences. I care about the small details and enjoy constantly acquiring new skills and knowledge.

I'm at my best when working on challenging projects with interesting and talented people. I like to innovate and don't believe in following trends (for trends sake) and rehashing money for old rope. I also like having fun and telling a few jokes along the way!

I don't like big egos, industry jargon, poor briefs and playing Chinese whispers with account/project managers to try and figure out what they think their client actually wants.

How I work

I work on a consultancy basis directly with my own clients and also in a freelance capacity for a number of world class digital agencies.

I believe the best results are achieved when people of different disciplines work together in a collaborative environment to a shared vision. I also believe involving the client in the process is key to better understanding their business goals and the needs of their customers.

I've intentionally kept my business lean (it's just me) and instead use my extensive network of contacts to scale a project team up or down to meet the needs of each new challenge.

This allows me to adapt swiftly to my clients' needs and provides both them and myself with significant cost savings compared to traditional agencies.

How to engage my services

Most digital agencies, businesses and individuals contact me directly based on a recommendation from a colleague. You can check out the testimonials from some of the people I've worked with.

You can make initial contact with me using the form on the Get in touch page or connect via LinkedIn.

How much do I charge

Depending on the nature of the project, I work on either a fixed cost basis or a freelance day rate. Every project is different. When working for direct clients I scope out all of my work in advance so they have a clear indication of the costs involved and where I can add value to their project.

My background

I established Hungry Browser Limited in 2008. It is a registered limited company (no. 6605083) in England and Wales.

I'm a graduate from The University of Birmingham. I started working in the digital design sector back in 1999. Over the next eight years I hand coded many websites and in 2007 I side-stepped into the world of information architecture and user experience design.

I now have over a decade's worth of experience spanning user experience, interface design and web development. 

I've worked with a wide variety of clients and brands across a diversity of sectors, both locally, London-based and internationally.

My skills

My key strength is my ability to be able to clearly connect businesses, digital design and people by cutting through industry jargon, in short, being able to talk with people on all levels in a language they can understand.

That combined with over a decade's worth of experience designing and hand coding websites means I have an appreciation of both the technical and creative sides of the industry. My hard work and approach have earned me a solid reputation with my peers.

For more info about my experience and skills check out my profile on LinkedIn or follow @hungrybrowser on Twitter.

The world outside of work

Outside of work my main passions are travelling, surfing and stand up paddle boarding. When I get time I like to document my various trips by making short films.

I'm also a BSA-approved Level 1 Surf Instructor, a qualified RLSS Beach Lifeguard (NBLQ) and a Digital Consultant for surf charity WAVES For Development.

I also enjoy making (and drinking) craft beer, cooking, photography, keeping fit and playing my guitar.

For more info about my travel and surfing exploits check out: or follow @surftide on Twitter.