I've been working in digital for 15 years. I began as a front-end web developer in late 1999 and moved into IA in 2007.
What I do
I’m the multi-disciplinary, middle man that sits between strategy, visual designers and developers. I get involved throughout the entire UX lifecycle of a project. My contribution ensures that the digital products produced carefully balance the needs of users with the business goals of clients.
By freelancing for most of my working life I’ve developed a proactive, pragmatic and no-nonsense approach. I’ve gained exposure to a multitude of working environments and have the ability to communicate with people at all levels.
I have been lucky enough to work at some of the top digital agencies in the UK and my hard work and approach have earned me a solid reputation amongst my peers.
I always strive to simplify, avoid jargon and clearly articulate my UX expertise. I’m at my best when working on challenging projects with talented teams. I like to innovate, have fun and enjoy telling a few jokes along the way.
I’m a perfectionist at heart, but have been around long enough to understand that in a fast-paced environment there is a sweet spot that you need to find between perfectionism and reality to enable you to get things out the door.
I feel just as at home creating outstanding UX deliverables using Axure and OmniGraffle or by utilising my many years of front end development experience by hand coding functional HTML prototypes using Twitter Bootstrap, Zurb Foundation and other modern web technologies (Sass, jQuery, GIT etc.).
My work ethos
I am passionate about well-designed experiences. I care about the small details and enjoy constantly acquiring new skills and knowledge.
I’m at my best when working on challenging projects with a talented team. I like to innovate, have fun and enjoy telling a few jokes along the way.
How I work
I work on a consultancy basis directly with my own clients and also in a freelance capacity for a number of world class digital agencies.
I believe the best results are achieved when people of different disciplines work together in a collaborative environment to a shared vision. I also believe that by involving the client at every step of the process you gain a better understanding of their business goals and the needs of their customers.
I’ve intentionally kept my business lean (it’s just me) and instead use my extensive network of contacts to scale a project team up or down to meet the needs of each new challenge.
This allows me to adapt swiftly to my clients’ needs and provides both them and myself with significant cost savings compared to traditional agencies.
How to engage my services
Most digital agencies, businesses and individuals contact me directly based on a recommendation from a colleague. You can check out the testimonials from some of the people I’ve worked with.
How much do I charge
Depending on the nature of the project, I work on either a fixed cost basis or a freelance day rate. Every project is different. When working for direct clients I scope out all of my work in advance so they have a clear indication of the costs involved and where I can add value to their project.
I established Hungry Browser Limited in 2008. It is a registered limited company (no. 6605083) in England and Wales.
I’m a graduate from The University of Birmingham. I started working in the digital design sector back in 1999.
I’ve worked for the following agencies/companies over the past 14 years:
20|20, 8 Inc, Blast Radius, Blue Baracuda, Bostock & Pollitt, Byng Systems, Candi, Cimex, Coast Digital, CMW London, Commercial Art, Crayon, Dare, Dam Digital, Deep LLP, Digital & Direct, Duke Interactive/Avenue A Razorfish, Glue Isobar, Grand Union, Hi-ReS!, Hi Mum! Said Dad, Huddle Creative, Isobar Mobile, Juice Corporation, Karmarama, Keepthinking, Mission London, Mr. President, Ogilvy Interactive, Pirata London, Preloaded, Publicis Blueprint, Rehab Studio, R/GA London, Saatchi & Saatchi London, SAS Design, TCO London, This is Real Art, Unit 9, Weir & Wong, Work Club
The world outside of work
I’m also a BSA-approved Level 1 Surf Instructor, a qualified RLSS Beach Lifeguard (NBLQ) and a Digital Consultant for surf charity WAVES For Development.